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Catherine is a search engine optimisation (SEO) specialist, social media strategist and web copywriter with a Business Science degree from UCT.
With over 12 years? experience in paid and organic search, she began working on the agency side (Quirk in Cape Town, Greenlight Digital in London and iProspect in San Francisco) before heading the internal SEO team at CBS Interactive in San Francisco. Back in South Africa, Catherine has provided SEO, social media and web copywriting services to clients since 2009.
She?s the author of the book, ?301 Ways to Use Social Media To Boost Your Marketing? (McGraw Hill, 2010), and has been a convener and course writer for GetSmarter, one of South Africa?s fastest growing online education companies.
Smiley face@cathparker
BELINDA MOUNTAIN
Belinda is a copywriter and marketing professional who graduated with a Business Science degree from UCT.
Following this, she spent eight years in the UK working for international publishing houses Penguin Books and Harlequin. Her publishing experience has given her an intense appreciation for the power of words, while her marketing background means she understands how to speak to consumers in a way that converts them into customers.
She is also a qualified proofreader and copy editor, and in her spare time blogs about her parenting exploits at Making Mountains.
Digital marketing is the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium.
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Digital Marketing: The 7 Different Types of Online Marketing
Search engine optimization (SEO)
Search engine marketing (SEM)
Pay-per-click advertising (PPC)
Content marketing.
Social Media Marketing (SMM)
Affiliate marketing.
Email marketing.
The jobs covered include:
Analytics Manager.
CRM and Email marketing Manager.
Digital Agency Account Manager and Sales Director.
Copywriter.
Digital Marketing Manager and Web Manager.
Ecommerce Manager.
PPC Search Manager.
Search Manager / SEO Manager.
Digital marketing, the promotion of products or brands via one or more forms of electronic media, differs from traditional marketing in that it uses channels and methods that enable an organization to analyze marketing campaigns and understand what is working and what isn’t – typically in real time.
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