Assistance in understanding some Digital Marketing Acronyms and getting your head around the the digital advertising industry. AIDA – Attention, Interest, Desire, Action – Given that many consumers become aware of brands via advertising or marketing communications, the AIDA model helps … Continue reading →
viral marketing noun a method of marketing whereby consumers are encouraged to share information about a company’s goods or services via the Internet. Viral marketing (or viral advertising) is a marketing technique that uses pre-existing social networking services and … Continue reading →
Digital marketing (also known as data-driven marketing) is an umbrella term for the marketing of products or services using digital technologies, mainly on the Internet, but also including mobile phones, display advertising, and any other digital medium. A digital marketing … Continue reading →
